Proof
One night. 150 strips.
Every one measured.
The activation
Sports Illustrated: Beyond The Pitch, presented by BET99
Hosted by Municipal Goods, Mirra ran a fully co-branded activation: branded booth screen, co-branded strips, and a tracked landing page. Every interaction was measured from print to scan to share.
150
Strips printed
37%
Scan rate
123
Landing views
750
Digital keepsakes
What we did.
01
Branded booth screen
Custom BET99 branding on the booth display throughout the event.
02
Co-branded strips
Every printed and digital photo strip carried the BET99 and Sports Illustrated marks.
03
Tracked landing page
Each strip linked to a co-branded landing page with full scan and view tracking.
The branded screen.
The night, hour by hour.
Sessions climbed all night and peaked at 2am, the hours a venue most wants people staying put.
2
7P
6
8P
1
9P
11
10P
19
11P
33
12A
30
1A
34
2A
14
3A
56
Strips scanned
100%
Print success
8
Hours live
Your brand next